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AI Chatbots vs. Human Customer Service: Which Is Better?

In customer service, businesses must choose between cost-effective AI chatbots and human representatives. Which provides the best experience for today’s consumers? Let's find out!

Written by Idan Masas on May 14, 2024

Founder of Ping Parrot

In the fast-paced world of customer service, businesses find themselves at a crossroads. They are caught between the allure of cost-effective, always-available AI chatbots and the tried-and-true approach of human representatives. It's a constant battle of trying to figure out which option to lean on.

Which option truly delivers the best experience for today's consumer landscape? Do the conveniences and efficiencies of AI chatbots outweigh the human flair and emotional intelligence of human agents? Or does the assurance of having a real person on the other end outweigh the advantages that AI chatbots have to offer, no matter how sophisticated the technology becomes?

To really understand what is best for your organization at a time when consumers are very sensitive to their experience with your business, let's compare and contrast AI chatbots and human representatives as primary customer support tools.

24/7 Availability

AI Chatbots: Always On

One of the standout advantages of AI customer chatbots is their ability to work tirelessly all day long. Unlike human agents, who require breaks and sleep, chatbots can be active round the clock. This means that at midnight, during weekends, or on holidays, chatbots are almost certainly going to be live and ready to assist. This continuous availability ensures that customers always have access to support, which can significantly enhance customer satisfaction and loyalty.

Human Customer Support: Higher Costs

Businesses can ensure round-the-clock human customer support services, but the cost will be significantly more. This typically entails hiring multiple shifts of customer support staff, which translates to higher operational costs. More staff means more salaries, benefits, and training costs. In contrast, a single AI chatbot can do the work of entire teams of customer support staff without a break, reducing operational costs and providing a consistent level of service.


If availability is a big priority for you, AI chatbots might be the way to go unless you are ready to bear the extra operational costs that come with hiring more staff for round-the-clock support.

Response Speed

AI Chatbots: Instant Responses

AI chatbots can process and respond to customer queries instantaneously. Whether a customer needs help finding a product, needs prices, or is trying to make a purchase, AI chatbots can handle hundreds of customer interactions simultaneously at breakneck speeds. This instantaneous response capability ensures that customers receive immediate assistance, reducing frustration and improving their overall experience with your brand.

Human Customer Support: Delays and Queues

Human agents, on the other hand, can get bogged down with a backlog of requests, leading to slower response times. Picture this: five customer support staff on duty with 30 pending support requests. Each staff member gets allocated six support requests, leading to potential delays in resolution and frustrated customers. These delays can negatively impact customer satisfaction and may result in lost business opportunities.


If response speed is an important criterion for your customer support dynamics, then setting up an AI chatbot to offer instant responses can be an invaluable asset.

Multilingual Support

AI Chatbots: Multilingual Capabilities

Modern AI customer chatbots can be programmed to offer support in a wide array of popular languages. With just a few lines of code, chatbots can seamlessly switch between languages, ensuring that every customer receives assistance in their preferred language. This multilingual capability allows businesses to cater to a global customer base, enhancing their reach and customer satisfaction.

Human Customer Support: Language Barriers

Providing multilingual support with human agents can be a significant challenge. While some customer service representatives may be fluent in multiple languages, it's often impractical and costly to have dedicated staff for every language your global customer base speaks. This limitation can create barriers to communication, alienating potential customers and hindering your business's growth in international markets.


If catering to a diverse, multilingual customer base is a priority for your business, implementing an AI chatbot solution could be pivotal for fostering stronger connections with customers across borders.

Fueling the Sales Funnel

AI Chatbots: Speed and Scalability

AI chatbots can engage with potential customers, ask qualifying questions, recommend products or services, and guide them through the purchasing process at lightning speed. Chatbots can simultaneously handle hundreds, if not thousands, of customer interactions without compromising on quality or response times. This scalability ensures that your business can handle increased traffic and sales inquiries without additional staffing costs.

Human Customer Support: Personalized Touch

Human agents bring discernment abilities and a gentle touch that can sometimes nudge a lead toward a purchase in a way that an AI system might struggle to replicate. This human element can be invaluable in complex or highly emotional customer interactions. The ability to empathize and understand nuanced customer needs can make a significant difference in converting leads into loyal customers.


For companies seeking to build an efficient, high-performing sales funnel, the strategic implementation of AI chatbots can be a game-changer. By harnessing the power of automation while judiciously leveraging human expertise, businesses can strike the perfect balance between speed, scalability, and that all-important human touch.

Data Collection and Analysis

AI Chatbots: Data Engines

Chatbots can meticulously gather and process information with speed and precision. By recording every user interaction, these AI-powered assistants can generate comprehensive analytics reports that provide invaluable insights into customer preferences and tendencies. This data-driven approach allows businesses to make informed decisions and tailor their products and services to meet customer needs more effectively.

Human Customer Support: Manual and Error-Prone

Human agents may struggle to keep track of vast amounts of data and are susceptible to errors. While they can provide qualitative insights, the manual effort required for data collection and analysis can be substantial. This manual process can lead to inconsistencies and missed opportunities for optimizing customer interactions.


In an era where data is king, the ability of AI chatbots to serve as efficient data collection and analysis tools is a significant advantage over human customer support agents.

Operational Cost

AI Chatbots: Cost-Effective

A single chatbot can seamlessly handle customer inquiries and support requests at any hour of the day or night, eliminating the need for multiple shifts of human agents. Chatbots can also automate numerous routine tasks and processes, reducing the staffing and training costs associated with human teams. This cost-effectiveness allows businesses to allocate resources to other critical areas, enhancing overall operational efficiency.

Human Customer Support: Higher Costs

The training and development expenses associated with maintaining a high-performing customer service team can quickly add up. While investing in top-tier human talent is important, the costs can be significant. The ongoing need for recruitment, training, and management adds to the overall operational expenses, which can strain business budgets.


By harnessing the power of AI chatbots, businesses can achieve a balance between delivering exceptional customer service and optimizing operational costs.

Humans and AI Chatbots Can Work Together

Collaboration for the Win

Rather than viewing chatbots and human agents as competing forces, forward-thinking organizations are embracing a paradigm where these two elements work in tandem, complementing each other's capabilities to create a seamless, omnichannel support experience. By leveraging the round-the-clock availability and lightning-fast response times of AI assistants, businesses can ensure that no customer inquiry goes unanswered, even when human teams are offline.

Enhancing the Customer Journey

Chatbots can collect and analyze customer data, providing human agents with valuable insights into preferences, pain points, and areas for improvement. This collaborative approach unlocks new avenues for enhancing the customer journey. Human agents can use these insights to deliver personalized experiences that resonate with each individual customer, fostering loyalty and satisfaction.

Continuous Improvement

The integration of chatbots and human teams introduces a powerful feedback loop. Chatbot performance data and customer interactions can inform the continuous training and refinement of AI systems, fostering a cycle of improvement and adaptation. This continuous improvement ensures that both chatbots and human agents are always delivering the highest quality support.


In this era of heightened customer expectations, the true competitive advantage lies in embracing a harmonious fusion of AI-powered chatbots and human customer service representatives. By leveraging their respective strengths, businesses can create a customer experience that is seamless, personalized, and consistently exceptional.

Why not begin your journey of building a customer service chatbot for your business? Using Ping Parrot, you can build powerful AI chatbots that provide your business the opportunity to fuse both human and AI chatbot strengths within your customer service environment. Ping Parrot offers many intriguing features and tools that can take your business to the next level.

Powered by cutting-edge AI models, Ping Parrot also provides robust security, global language support, multi-channel support, scalability, 24/7 availability, and more.

Try Ping Parrot for free and start building your AI-powered customer service chatbot today.